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Marketing Resources Plus/
Smart Plus:
Media Management
Broadcast Manager
(all facets)
Target Point
(Radio County by County Application)
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The Media Audit:
Hard Copy and Computer Program
Qualitative/Quantitative Data on the following:
Radio Usage
Television Exposures
Print Readership
Audience Profiles
Market Profiles
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Scarborough Research:
Hard Copy and Computer Program
Qualitative/Quantitative Data on the following:
Leisure Activities
Product Usage
Market Profiles
Media Usage Quintiles
Radio Usage
TV Audience Profiles
Print Readership
Outdoor Exposure
Direct Mail Involvement
Yellow Page Usage
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